Why Businesses Need Social Media

Sarah Anewalt

Social media is an ever-evolving landscape, and its importance in today’s business world cannot be overstated. For businesses, having a presence on social media is not just an option—it’s a powerful alternative form of marketing and communication. It helps you connect with existing clients and attract potential ones in ways that traditional methods cannot.

Your social media platforms are a direct reflection of your business—showcasing your voice, values, clientele, testimonials, and the trust you build through meaningful relationships with your audience.

As Forbes magazine highlights, “Not only are your customers more likely than not on social media regardless of your industry, but they are also using social media to make online purchasing decisions. Not building a brand on social media is hindering your potential customers from being able to find you.”

In other words, if you’re not on social media, your competitors likely are—and they’re winning over those customers you could be serving. Studies show that businesses lose out on opportunities 7 out of 10 times when they lack a social media presence.

The beauty of social media is its ability to put your business in front of potential customers you may not have even been targeting. Establishing an active social media presence not only generates more leads over time but also creates a stronger foundation for communication and engagement with consumers.

Posting consistent and engaging content about your business—whether it’s client testimonials, team highlights, promotions, or showcasing what makes your business unique—helps others understand the value of your brand. When your content addresses your audience’s pain points and offers solutions, they’re far more likely to trust you and take that first step through your doors.

In today’s digital-first world, building your social media presence isn’t just about staying relevant; it’s about growing your business and connecting authentically with the people who need your products or services the most.